What is a “Target Audience?”

The definition according to American Heritage Dictionary for Target is “One to be influenced or changed by an action or event”.

The definition according to WorldNet for Audience is “the part of the general public interested in a source of information or entertainment; ‘the broadcast reached an audience of millions’”.

By combining these to meanings a Target Audience is a demographic whom an organisation is trying to influence or change by providing an interesting source of information.

Keep in mind when creating your Communication Material, that it is designed to best captivate your Target Audience, taking into consideration their:

  • Age
  • Employment Status
  • Location
  • Gender
  • Education
  • Race
  • Occupation
  • Marital Status
  • Income
  • Family Status