Adverts
Mid Valley Shopping Centre
Mid Valley Shopping Centre has various events throughout the year that are supported with specifically oriented themes and concepts. This generally requires a totally unique approach in each instance, which can often make cohesive branding difficult.
The challenge was to integrate the branding into any particular event while still maintaining effective shopping centre brand awareness. Below is just a small selected example of these advertising campaigns and how the brand is used in conjunction with a variety of different design approaches.
